Advertising Your Holistic Business

Advertising Your Holistic Business
 by: Jenifer Shapiro

The most basic answer is the same answer as to the question, how does advertising work? Advertising works through repetition, and Holistic Hometown offers you that repetition.
What all successful companies know is that advertising it a process. It's been stated in marketing files for over 50 years that potential clients, unless they are in need of your services when they initially see your ad, take 5-7 repetitions to recall who you are.
What does that mean? Well, if you are only advertising in one source, it could mean you are wasting your time and money.
What's the best way to begin an advertising campaign when the goal is visibility? Find sources that attract your target market AND that you can afford over the longer term (1-3 years) for ongoing products/services and find targets with high repetition for shorter term (1+ months) for events and shorter-term needs.
For example, if I am marketing an event and have 2 months to market it, I will use the internet, e-mail marketing, and an ad in a monthly magazine to get the word out quickly. I may even take out two ads if it is a large event. If I am, instead, marketing a product or service which will take ongoing clients, I'll use the same vehicles, smaller ads, and have them in the magazine ongoing for a year or more.
People often ask me if that isn't expensive. I tell them there are two reasons many businesses fail: they don't spend enough on advertising, and they done spend their advertising dollars in the most effective ways. Think about it, if you spend a lot on advertising AND you receive a lot of customers from it, the advertising ends up not being very expensive after all. In the same way, a cheap advertising option is actually expensive if you don't get more customers from it.
One thing is for sure, I ALWAYS use the internet for advertising because of it's high repetition and low cost (when done right). When someone comes to my site once, they almost always come back to check something again. Right there, there were 2 repetitions.
With Holistic Hometown, there is even more opportunity for repetitions because WE MARKET YOU through the web, direct mail, e-mail marketing, telemarketing, and more so that you get the most repetitions for the least amount of money.
A great additional opportunity with Holistic Hometown and internet marketing is that you can change your information anytime at no extra cost. Therefore, if you decide to add an additional service, you just update your listing or ad. It's a good thing to highlight new offerings for a few months for highest visibility.
One thing I'll ad here is that it is very important that your ads are QUALITY ads. Remember that people see your ads before they meet you. That means often their opinion of you is created from the ad. A less than attractive or unprofessional ad is not the first lead you want with a prospective client. Take your time, get the resources to do it right the first time, and you will reap the benefits of your time, money and energy.
Blessings on your entrepreneurial endeavor! Check back in our Member Articles Area under Holistic Business Articles for more on how to create and maintain a successful holistic business!

About The Author

Holistic Hometown, www.HolisticHometown.com, is a new holistic online community developed to offer a unique connection point for holistic practitioners and the holistic community. For more information, contact info@HolisticHometown.com. This article was written by Jenifer Shapiro, MBA, CHt, CNLP, CYT, and founder of The Empowerment Centre (js@theempowermentcentre.com) and Holistic Hometown. Jenifer has been assisting businesses and individuals in successfully manifesting their visions for over a decade.

This article was posted on April 11, 2005

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3 Biggest Benefits of Strength Training

3 Biggest Benefits of Strength Training
 by: Jeffrey Bedeaux

Strength training is exercise that uses resistance to strengthen and condition the musculoskeletal system, improving muscle tone and endurance. "Strength training" is used as a general term synonymous with other common terms: "weightlifting" and "resistance training." Physiologically, the benefits of consistent strength training include an increase in muscle size and tone, increased muscular strength, and increases in tendon, bone, and ligament strength. Lifting weights has also been shown to improve psychological health as well, by increasing self-esteem, confidence and self-worth.
Improved Physical Appearance and Performance
One important result of strength training is increased physical performance. Muscles quite literally utilize energy to produce movement, functioning as the engine or powerhouse of the body. Strength training increases the muscles' size, strength, and endurance, which contribute to improvements in our work, favorite sports hobbies, and our general day-to-day activities.
Another benefit of a good strength-training program is its effect on our overall appearance and body composition. Which can directly influence self-esteem, self-worth, and level of confidence. Take, for example, a 170-pound man who has 20 percent body fat; 34 pounds of fat weight and 136 pounds of lean body weight (muscle, bones, organs, water, etc). By beginning an effective strength training program, he replaces five pounds of fat with five pounds of muscle. He still weighs 170 pounds, but he is now 17 percent fat with 29 pounds of fat weight and 141 pounds of lean body weight. Although his body weight remains the same, his strength, muscle tone, and metabolism have improved, giving him a fit appearance.
Both our physical appearance and our physical performance can be improved by muscle gain or hampered by muscle loss. Research indicates that unless we strength train regularly; we lose about one-half pound of muscle every year of our lives after age 30. Unless we implement a safe and effective weight lifting program, our muscles gradually decrease in size and strength in the process called "atrophy."
Lifting weights is therefore important for preventing the muscle loss that normally accompanies the aging process. A common misconception is that as we reach the age of senior citizens, it is normal to stop being active and to start using ambulatory aides like canes and wheelchairs. Many people think we have no choice; they think this is normal.
But this couldn't be further from the truth. There is absolutely no reason why all of us can't be physically, mentally, socially, and sexually active, living a healthy vibrant life until our last day on Earth! The reason many elderly people rely on ambulatory aides and become slower and fatter is simply that over the years their muscles have been wasting away, so their physical performance and metabolism also decrease, becoming less efficient.
Increased Metabolic Efficiency (your ability to burn excess calories)
That one-half pound of muscle loss every year after age 30 produces a one-half percent reduction in basal metabolic rate (BMR) every year. A reduction in BMR means that our bodies are less able to use the food we consume as energy, thus more gets stored as body fat. "Basal metabolic rate" refers to the energy used by our body at rest to maintain normal body functions.
Our muscles have high-energy requirements. Even when we are sleeping, our muscles use more than 25% of our energy (calories). When you implement the principles of effective strength training and you are consistent in your program, you will achieve an increase in lean muscle mass throughout your body and increase your BMR. In other words, you can actually condition your metabolism to work better and more efficiently even when you are at rest.
An increase in muscle tissue causes an increase in metabolic rate, and a decrease in muscle tissue causes a decrease in metabolic rate. You can see that anyone interested in decreasing body fat percentage and their risk of disease as well as in increasing physical performance and appearance, should be strength training to help condition their metabolism (BMR).
One of the biggest mistakes people make when starting a weight-management program is not including a strength training routine with their cardiovascular exercise and low-fat eating regimen. This is unfortunate because when we cut calories without exercise, we can lose muscle as well as fat.
Decreased Risk of Sustaining an Injury
Our muscles also function as shock absorbers and serve as important balancing agents throughout our body. Well-conditioned muscles help to lessen the repetitive landing forces in weight-bearing activities such as jogging or playing basketball. Well-balanced muscles reduce the risk of injuries that result when a muscle is weaker than its opposing muscle group.
To reduce the risk of unbalanced muscle development, you should make sure that when you are training a specific muscle group, the opposing muscle groups are being trained as well (though not necessarily on the same day). For example, if you are doing bench-pressing exercises for your chest, you should include some rowing exercises for your back muscles as well.
By now you have probably realized that weightlifting should be an important part of your exercise routine. Weightlifting provides many important benefits that cannot be achieved by any other exercise or activity. When you begin achieving great results, the excitement and fun you experience will make the change well worth the effort. Good luck; I hope you enjoy all the wonderful benefits of an effective strength training program.

About The Author

Jeffrey Bedeaux - I have been weightlifting since the age of 15 and been training individuals for 12 years. Over the past 16 years I have read 100's of magazines, almost 100 books, attended about a dozen seminars and consumed any other type of information on the topic of bodybuilding to advance my knowledge in this area. I also have a Bachelors of Science degree in Biochemistry with minors in Chemistry and Microbiology from Colorado State University, 1998.

Copyright 2005 Jeffrey Bedeaux
dr-natural-bodybuilding.com
articles@dr-natural-bodybuilding.com

This article was posted on April 11, 2005

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Home Air Filters: Knowing Which One to Choose

Home Air Filters: Knowing Which One to Choose
 by: Jonathan Chase

Since air filters are one of the bests tools for eradicating allergens from your home, more people are using them than ever before. The trick is to find the one that works best for you, depending upon your specific needs. Before going shopping, arm yourself with some facts, so that you'll be more prepared to choose an air filter, rather than listening to various sales pitches from merchants who are interested in making a quick buck. Of the five major types of air filters, here's a quick look at four of them – one type (the ozone air filter) is not environmentally friendly, and consumers are not encouraged to purchase filters of this type.
Mechanical Filters – One of the best types of mechanical filters is the HEPA filter, which forces air through a special screen that traps allergens such as pollen, dust mites and pet dander. If there are any smokers in the house, a HEPA filtered device will also trap smoke and other airborne irritants. Those devices which are unable to trap at least 90% of these particles are ineligible to qualify as a HEPA filtering device. When shopping for mechanical filters of this type, be sure that they truly meet HEPA filtering standards, and that you're not purchasing a cheap imitation that will offer substandard performance.
Gas Phase Filters – This type of air filter is not used for the removal of allergens in the home, but rather for removing odors and other types of pollutants, such as gasses from perfume, cooking, paint or building materials. In a home that needs to eliminate allergies which are triggered by exposure to certain odors, this would be sufficient, rather than the HEPA filter, which is designed to remove absolute allergens that are not gas based.
Electronic Filters – Of the different types of electronic filters, the most effective at trapping allergens is the style which uses electrostatic precipitators with a fan. In the case of electronic filters, electric charges are used to attract and trap allergens and other contaminants. Strive to find one that includes collecting plates so that the particles are trapped within the unit. Otherwise, you'll end up having to clean all of the surfaces within the home, because the allergens will stick to them. In the case of self-contained units that include plates, they'll also need to be cleaned, but this is a much smaller task than cleaning all of the surfaces of the home's interior.
Hybrid Filters – Simply put, these air filters offer a combination of those characteristics which are found in both electrostatic and mechanical filters. These may be preferred by those with allergens other than gas based contaminants, but offer trapping devices for containing allergens.
In addition to knowing the types of air filters, you'll also need to consider things such as which types of contaminants will be removed from the air; the efficiency of the filter when compared to HEPA standards; whether the size of the air filter system will be large enough to continuously clean the allotted space at least every six minutes; the clean air delivery rate of the filter; whether the unit is silent or noisy; and how easy or difficult it may be to change the filter, when necessary.
When you approach the purchasing of an air filter system with this information in mind, you'll be far more likely to come home with the one that can adequately clean your home's interior with little or no fuss while eliminating the right types of contaminants that plague your family.

About The Author

Jonathan Chase is the creator of http://www.home-air-filter-edu.com, a guide to reducing allergens in the home through air purification and other simple methods.

This article was posted on April 11, 2005

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Allergy Control: Reducing Airborne Allergens in your Home

Allergy Control: Reducing Airborne Allergens in your Home
 by: Jonathan Chase

Those who are plagued by allergies are always struggling to diminish those irritants that cause watery eyes, runny noses and rashes that sometimes translate into full-blown hives. These and other symptoms can be brought about by a number of contaminants that infiltrate the very air that people breathe within their own homes. If you're among those who are constantly being attacked by airborne allergens, there are some positive steps that you can take in order to reduce or eliminate the elements that are the catalysts to allergy attacks.
Dust mites are the cause of many allergic reactions, and must be eliminated from their most common breeding areas in order to find relief. Since they tend to live in warm and humid places, items such as beds, carpets and upholstered furniture are prime breeding grounds for those miniscule insects. Living on the skin cells that people and their pets shed, they deposit their waste in all of the areas that they gather, wreaking havoc with allergies.
In order to control dust mites and eliminate the allergies that they trigger, wash bedclothes each week and dry on high heat; use anti-allergen casings for mattresses and bedclothes; clean furniture and carpets with a HEPA filter vacuum cleaner; dehumidify the air; filter the air with a HEPA air purifier; perform regular housecleaning at least once a week, using equipment that traps dust; and keep only hypo-allergenic toys in the house that can be washed in hot water, rather than the more commonly used stuffed animals.
With over 35 million people who suffer from pollen-induced allergies, it's critical that steps are taken to remove the allergens that can trigger adverse reactions, such as sneezing, wheezing, rashes and watery eyes or nose. Large quantities of pollen can enter your home by traveling in through open doors or windows, on clothing and hair – and on the family pet.
As much as we seem to love dry, breezy days, those are the weather conditions that are just right for pollen to circulate. Avoid being outdoors when possible or, at least, be sure to exercise indoors, if you would normally do so outside. When driving, be sure to keep the windows raised and employ the air conditioning. In addition, you should also keep your windows at home closed and use air conditioning or window screens with filters; remember to remove shoes before entering the house; wash your hair each night; avoid hanging laundry outdoors; engage someone else to mow the lawn; and use HEPA filters on heating and air conditioning units.
Those who own pets often have allergic reactions to their dander and need to take precautions in order to eliminate airborne allergens. Keep the pet outdoors as often as is reasonable and wipe down the surfaces of the home's interior; vacuum frequently using a HEPA vacuum; wash your pet weekly with dander-reducing shampoo and use anti-dander spray; wash your hands after handling your pet; wear a dust mask while cleaning; and use vent filters on air conditioners and heaters.
While it may seem like a great deal of work in order to eliminate these airborne allergens from your home, the amount of work will be significantly reduced if you perform these cleaning rituals regularly.

About The Author

Jonathan Chase is the creator of http://www.home-air-filter-edu.com, a guide to reducing allergens in the home through air purification and other simple methods.

This article was posted on April 11, 2005

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Top Ten Reasons to Buy a Natural Latex Mattress

Top Ten Reasons to Buy a Natural Latex Mattress
 by: Ben Hermsen

1. Latex mattresses are a natural, biodegradable renewable resource:
Beginning on plantations in Malaysia and Indonesia, latex is sap milked from rubber trees in a manner not unlike collecting maple syrup. Local workers harvest the liquid latex and prepare it to be processed. The liquid latex is then shipped in drums to locations in Europe and the United States where it is manufactured into mattress cores and toppers, as well as pillows. Unlike Talalay processed latex foams, natural latex has no added petroleum or other chemical additives making it a truly all natural material. Being a 100% renewable resource, as well as biodegradable, natural latex does not have the taxing effect on the environment as other conventional bedding material.
2. In bedding, natural latex provides support where it is needed most by contouring to the body's natural nuances:
It relieves pressure points, particularly at the shoulders and hips, and it allows for better circulation with less tossing and turning. The result is a deeper, more restful slumber.
3. Natural latex is remarkably conducive to situations that require custom mattresses:
Available in a wide range of firmness levels, it is simple to build a mattress that caters to an individual's needs: his and her sided beds, toppers, and more. Because of the wide variety of firmness variations available, natural latex can help ensure you feel as comfortable as possible when it matters most. Integrating an open cell structure with a pin core design allows for maximum breathability essential for removing excess heat and moisture that can prevent a good night's sleep.
4. For those who struggle with allergies natural latex provides a safe haven as it is naturally hypoallergenic, and anti-microbial:
This means that molds, mildew, and dust mites that may help trigger allergies will not be waiting for you in bed, where they can be the most frustrating.
5. A naturally resilient and durable material, natural latex will supply consistent performance for 20 years or more.
6. The Advantages of Latex mattresses have been tried, tested and proven in Europe for decades:
Unlike the plethora of new age sleep systems available today, latex mattresses have been tried and tested in Europe for over twenty years. Their ability to withstand the test of time as well as provide an all-natural sleep surface that conforms to the contours of the body is finally beginning to catch hold in the United States.
7. Other new age sleep systems cannot offer the same qualities as natural latex:
Viscoelastic (memory) foam offers good support and relieves pressure points, but comes up short in other areas. It is a chemical product that is not biodegradable and as such it is not environmentally friendly. It doesn't breathe like natural latex, which translates to a more stuffy and sticky sleeping environment. Memory foam easily retains moisture and is an environment prone to dust mites and molds, leaving allergy sufferers sniffing and congested during what should be the most restful time of the day. Being far less resilient than natural latex, viscoelastic foam has a lifespan of only about 10 years, meaning it will need to be replaced twice as often:
8. Air beds, such as sleep number beds, offer much less support and pressure point relief than natural latex:
They are non-breathable bladders full of air so they offer no way to keep moisture and heat from building up during the night. The only advantage of this type of mattress is its adjustability, which is only an advantage to those who enjoy varying firmnesses.
9. Innerspring mattresses seem a thing of the past when compared to natural latex - they don't provide nearly the amount of support and customization opportunities:
Frequent tossing and turning is the result of pressure points caused by a rigid spring system. The batting material in the cover cultivates any amount of dust mites, molds, and fungi giving them free range to reek havoc on allergies. Motion is easily transferred through the mattress decreasing the quality of sleep for couples. It is clear why the standard is changing.
10. The independent cell construction of natural latex is not prone to transfer movement allowing two people to comfortably share the same bed without disrupting each other with every motion.
Natural latex provides excellent support and effectively relieves pressure points. Couples can sleep soundly together without disruption. It is a natural product and is environmentally sound. Designed to be breathable it is effective in keeping heat and moisture build up to a minimum for more comfortable sleep. Finally, it is hypoallergenic and antimicrobial to keep allergy sufferers well rested. It is easy to see why natural latex is far and away the best natural sleeping surface available.

About The Author

Ben Hermsen, a latex mattress enginner, is a manager for http://www.foamsource.com where he champions the benefits of latex mattresses, toppers and pillows for both individual health and also the preservation of our natural environment.

This article was posted on April 11, 2005

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Chew Your Food

Chew Your Food
 by: Dave Saunders

I am going to share with you possibly the most important piece of advice you will ever receive about nutrition. This piece of advice is not about supplementation. It is not about what you should be eating. However this piece of advice affects every other dietary choice that you make.
Are you ready?
Chew your food!
Chewing is the first step of the digestive process. The fancy word for it is mastication. What it means is that what you put in your mouth is ground up into smaller pieces and mixed with some digestive enzymes to begin the digestive process.
What is the digestive process? To understand the process, it's best to first understand the purpose. The purpose of digestion is to extract beneficial materials from what you eat and expel the rest. This process involves breaking down your food into smaller and smaller pieces. When some of those pieces are small enough they are absorbed into your bloodstream. Other components, like insoluble fiber, continue on through your intestines and help to expel other waste products and to clean the surfaces of your intestines.
So what does this have to do with chewing? If you do not properly to your food, what you have eaten will go through your digestive system as large pieces of food. You do not have teeth anywhere else in your body. After you swallow your food, there are no other opportunities to break up large pieces of food. The acid from your stomach and the enzymes from your small intestine will only be able to act on the exposed surfaces. Chewing properly is the only way to grind up your food so that it is small enough to allow the rest of your digestive system to extract as many of the available nutrients as possible.
So the next time you eat, put a little thought into the first step of digestion. Chew your food.

About The Author

Dave Saunders is a certified nutritional educator, wellness coach and author. He is also the host of a weekly, nation-wide telephone lecture on health and nutrition. For additional information, please visit www.glycoboy.com or email Dave at dave@glycoboy.com.

This article was posted on April 11, 2005

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