Today, people would rather go online, than use their cars to search for something. After all, google will get you there faster, with no gas consumption, wear and tear on your car and tires, and the worry of finding parking. Plus the main benefit to most people is the convenience of saving time. Precious time that could be productively used elsewhere. Then all it takes is an email or a phone call and your worries are sorted out.
People prefer using the internet as their source of all information to written media. That is not to say that books and newspapers are outdated. People are trying to save trees and cut down on the usage of paper. So as a dentist it is the wise thing to do, being listed on a specialized dental directory. And not just a generic one, one that helps target the traffic specifically to your area.
The medical and dental profession are making more and more use of directories which direct people to their practices as cities grow larger and the population expands.
When advertising in a specialized web directory, dentist should choose one this is targeted as closely as possible to their own location. It is no use advertising in a generic dental directory as the traffic will not get directed to your locality.
Non targeted directory listing dentists: http://www.dentistry-dentists-dental.name/
For the directory targeted traffic to reach your city or locality it makes sense as a dentist with a practice in Toronto for instance to have the this url :
Targeted specialized Toronto dental directory : http://www.toronto.dentistry-dentists-dental.name/
Dental practices based in Toronto should therefore choose the second option as it targets your area specifically.
Dental and medical directories are great as people new to an area will search these first to find a local dentist or doctor in their area. They are too new to the area to ask neighbours and Google really finds everyone today. But in a non-area targeted directory a search for a dentist will bring up every dentist in the directory. It is best to help people to reach you faster, by have a specialised area-targeted dental listing to aid in the search.
Google also searches the directories first when a search is done for a medical professional listed in such a directory and Google will also find your area faster, which is better than having the whole directory brought up, then having to wade through more search options, and maybe more. By this time the person looking to have dentistry work done by a dentist in Toronto has given up, or been distracted by something else that has caught his eye.
Friday, October 28, 2011
When Advertising Dentists Should Choose A Dental Directory That Targets Closely Their Own Location by Jim Peterson
Posted by N.J at 8:31 AM
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